Communications Designer
WOrK
AbOUt
Communications Designer
WOrK
AbOUt
Design Brief
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please fill out the Design brief
Name
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First Name
Last Name
Email Address
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Business Name
1. What does your business or product do?
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2. What problem do you solve for your customer?
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3. Who are your 3 main competitors (direct or indirect)? What do you like about their presence? What do you dislike about their brand identity?
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4. What about your background or product or service sets you apart from your competitors? Why should your prospects buy from you or engage with you?
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5. Is there a unique story behind your business or business name or logo?
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6. Share 5 adjectives or words that best describe your company.
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7. What are the Deliverables for the brand identity?
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8. Does any of your current material need to be updated to match the new brand identity?
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9. Who are the decision makers on this project? What is the turnaround time for making a decision?
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10. What timelines are you looking at for this project? What is your budget?
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11. Describe your ideal customer?
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12. What is the primary message you want to convey to your customers?
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13. Share 5 adjectives or words that best describe your ideal customer.
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14. Do you have any market research about your ideal client or your product/business that you can share with me?
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15. Why are you seeking a design service now compared to before?
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16. If you have an existing brand/identity, why isn’t it working for you?
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17. Do you have specific guidelines of do’s and don’ts about the colors and other elements of brand identity?
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18. Please share 3 links of brand whose brand identity inspires you. What do you like best about them.
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19. Please share 3 brands/logos that you thought were weak, and what made you feel that way.
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20. Using 5 adjectives or short phrases, describe your brand’s desired look and feel.
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Thank you!
